Sell Gold To The UK's Highest Paying Gold Buyer
Gold Price Today: Live Gold Price Per Gram
Stay up to date with the live gold price with our live gold price per gram display. View real-time rates for different purities and see how much your gold jewellery, coins, or scrap gold could be worth based on the gold price in the UK today.
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Gold price last updated:
The LBMA (London Bullion Market Association) spot price changes daily.
The prices displayed are based on the global market rate for gold, known as the gold spot price. Like all gold buyers, GoldSell pays a percentage of this rate to account for assaying, refining, secure logistics, market volatility, and handling costs. We consistently offer among the highest payout rates in the UK, with the exact percentage increasing based on the weight and purity of the gold you sell.
Sell Gold In 3 Simple Steps
- Order Free Pack
Order your free gold selling pack which contains your pre-paid, tracked and insured Royal Mail envelope as well as information on how we work.
- Send Your Gold
Securely place your gold items inside the provided prepaid envelope, then drop it at your nearest post office. Your items are insured up to £2,500*, and the process is completely discreet from start to finish.
- Get Paid
Once we’ve received your gold you’ll be contacted with a competitive valuation on the same day. Upon accepting, we’ll pay you within 20 minutes.
Order your free Selling Pack while gold prices are high.
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Your Gold Is Fully Insured With Royal Mail Up To £2500
UK's Highest Paying Online Gold Buyer, Backed By Our Live Price Checker™
Convenient, Free & Fully Insured Gold Selling From Home
Post Your Gold Today, Get Paid Tomorrow
Prices Locked For 7 Days – Full Protection From Gold Price Fluctuations
Sell Gold With The UK’s Most Trusted Gold Buyer
We’re rated ‘Excellent’ by thousands of customers who sell gold online with us each day. Read our verified Trustpilot reviews to see why our expert gold buying service has earned us a reputation as the best place to sell gold in the UK.
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Sell Gold Jewellery, Coins, And More
Sell gold today and take advantage of the highest gold prices in years. Now is the perfect time to sell gold for the highest price.
Gold We’ve Recently Purchased
Trusted by thousands across the UK to deliver expert, accurate valuations using Trading Standards approved XRF testing. Your gold is fully insured from your local post office to our secure vault, valued the same day it arrives, and paid instantly on acceptance. Every valuation is benchmarked daily against 60+ UK gold buyers and backed by our Price Match Guarantee.
Why Sell Gold With Us Over Other Gold Buyers?
Discover why thousands choose GoldSell as their trusted gold buyer. From higher payouts and fast payments to discreet, secure service, we make it easy to get the best price for gold. Our expert team, in-house refining, and family-run approach ensure a seamless experience from start to finish.
Higher Payouts Than Local Jewellers
We don’t have expensive shops to run. As an online-only gold buyer, we keep our costs low—so you get the highest price when you sell gold. Unlike many buyers who simply resell your gold for a profit, we refine it ourselves—so there’s no middleman driving down your offer.
Discreet, Secure & Free Postal Service
Skip multiple jeweller visits and the hassle of price comparing, and come straight to us—the UK’s highest-paying online gold buyer. Your gold is insured the moment it leaves your hands until payment reaches your account. We use secure, trackable services and handle every item with care.
Same Day Valuation & Payment
With 50+ years of experience, our valuation experts can accurately and efficiently determine the value of your items. As soon as we receive your gold, we carry out your valuation the same day—and once you accept it, payment arrives in your account within 20 minutes.
Friendly, Family-Run Service
We know what it’s like to part with your family’s gold—because we’ve been there ourselves. That’s why we’re committed to keeping you updated at every step, with a friendly, personal touch from our family to yours.
Answers to the most common questions
Checking today’s gold price before you sell? Our friendly valuations team are on hand to talk you through the process.
Ask us your questionThe gold price is mainly determined by global market demand, supply, and economic factors such as inflation, currency strength, and interest rates. The gold market price or gold spot price changes constantly as traders buy and sell gold in the international markets. This is why you’ll often hear terms like live gold price, gold rate today, and today's gold price — because the price of gold moves throughout the day based on these factors.
In addition to the live market price, the LBMA (London Bullion Market Association) sets a benchmark gold price twice daily, known as the LBMA gold price. This fixed price is often used for larger transactions and helps guide the general gold prices used across the industry.
At GoldSell, we display today's gold price per gram based on the live gold price, ensuring our customers always get a transparent and up-to-date valuation when selling their gold.
Yes, GoldSell uses the live gold market price to calculate the value of your gold. Our prices are based on the gold spot price, which is the same market price of gold used by dealers, jewellers, and investors worldwide. We display today's gold price per gram for different gold purities (from 9ct to 24ct) so you can see exactly what your gold is worth.
Unlike some companies that give rough estimates, our live gold price updates daily to reflect real-time gold rates based on market changes. This ensures that when you sell your gold to us, you’re receiving a fair and competitive offer aligned with the current gold prices in the UK. We pay a percentage of the gold spot price based on the amount of gold we receive from you.
Gold prices fluctuate daily, which is why we update our gold price live to reflect the most recent market rates. Our valuations are based on a percentage of the live gold spot price, with higher percentages paid for larger gold volumes. While we do operate as a business and factor in costs, our process ensures we consistently offer the highest payouts in the UK. Our valuations are valid until 6 PM on the same day they are provided, after which they may be adjusted based on the next day’s spot price.
If you're searching for sell gold near me options, you’ll likely find that local jewellers and high street gold buyers have higher overhead costs—rent, staff, and other expenses—which often result in lower payouts for your gold. Unlike them, we operate solely online, cutting out unnecessary costs and passing those savings directly to you. Additionally, most jewellers simply resell gold to refiners for a higher price, while we process gold in-house, allowing us to pay more upfront.
Yes, we work in partnership with Royal Mail to ensure your items are fully insured when sent to us.
As a family business committed to providing the highest gold valuations, we also need to be efficient with costs. Our prepaid gold selling packs are insured up to £750 as standard, as most customers send smaller amounts of gold. However, if your items exceed this value, you can purchase additional insurance at the Post Office for coverage up to £1,000 or £2,500. Simply retain your proof of postage, and when we receive your items, we’ll factor this cost into your valuation—ensuring you are never left out of pocket.
If you're unsure of your gold’s purity or it doesn’t have a visible hallmark, there’s no need to worry. Our valuation experts, with over 50 years of experience, use industry-leading XRF technology to precisely determine the precious metal content of your items. This ensures complete transparency in our valuations so you receive an accurate and fair offer.
In the UK, the gold market is considered open at 10:30 am London time when the London Bullion Market Association (LBMA) publishes its morning benchmark price. A second LBMA “fix” follows at 3:00 pm, providing the two official reference prices that dealers and gold-buying services (including GoldSell) use to quote payouts throughout the day.
As of 8 Nov 2026, a troy ounce of gold is £3,049.69 based on the live gold price as of today in the UK.
As of 8 Nov 2026, the live 9ct gold price per gram is £36.77 based on the live gold price as of today in the UK.
As of 8 Nov 2026, the live 10ct gold price per gram is £40.85 based on the live gold price as of today in the UK.
As of 8 Nov 2026, the live 14ct gold price per gram is £57.20 based on the live gold price as of today in the UK.
As of 8 Nov 2026, the live 18ct gold price per gram is £73.54 based on the live gold price as of today in the UK
As of 8 Nov 2026, the live 21ct gold price per gram is £85.79 based on the live gold price as of today in the UK.
As of 8 Nov 2026, the live 22ct gold price per gram is £89.88 based on the live gold price as of today in the UK.
As of 8 Nov 2026, the live 24ct gold price per gram is £98.05 based on the live gold price as of today in the UK.
Sell your gold in as little as 24 hours
Your free Gold Selling Pack contains everything you need to turn your unwanted gold into cash in as little as 24 hours. Your gold is fully insured with Royal Mail Special Delivery™, with real-time tracking from the post office counter to our vault. You’ll receive a same-day valuation once your pack arrives with us, and payment in your account within minutes of acceptance.
Inside your free Gold Selling Pack
Information Handbook
Gold Selling Pack booklet with simple step-by-step instructions on how our process works.
Pre-paid Special Delivery™ Envelope
Pre-paid Royal Mail Special Delivery envelope, fully insured and ready to post from any UK post office.
Padded Protective Pouch
Padded internal envelope to keep your items protected during transit.
Valuation Form
Valuation form to capture your payment details so we can pay you immediately once you accept your valuation.
Pack arrives next working day.
How it works
Working in partnership with Royal Mail