Sell Gold Chains With The UK's Top Gold Buyer & Get Cash For Gold In 20 Minutes
Our Live Price Checker™ ensures you get the best price for gold
- Pre-Paid Postage, Fully Insured Up To £2,500
- Highest Price Guarantee
- Same Day Payment On Receipt Of Your Items
- Accurate, Non-Destructive Gold Testing
- Highest Price Locked For 7 Days
We’re proud to be the UK’s highest-paying postal gold buyer. With our price match guarantee, you can rest assured you’ll receive the best possible value when you sell gold chains with GoldSell.
Order your free Gold Selling Pack, return your gold using our fully tracked and insured service, and get paid within 20 minutes.
Live Gold Price Per Gram
Wednesday, 21 October 2026, 13:15.
The LBMA (London Bullion Market Association) spot price changes daily.
The prices displayed are based on the global market rate for pure 24ct gold, known as the gold spot price. Like all gold dealers, GoldSell pays a percentage of this rate to account for assaying, refining, secure logistics, market volatility, and handling costs. We consistently offer among the highest payout rates in the UK, with the exact percentage increasing based on the weight and purity of the gold you sell.
Sell Gold In 3 Simple Steps
- Order Free Pack
Order your free gold selling pack which contains your pre-paid, tracked and insured Royal Mail envelope as well as information on how we work.
- Send Your Gold
Securely place your gold items inside the provided prepaid envelope, then drop it at your nearest post office. Your items are insured up to £2,500*, and the process is completely discreet from start to finish.
- Get Paid
Once we’ve received your gold you’ll be contacted with a competitive valuation on the same day. Upon accepting, we’ll pay you within 20 minutes.
Order your free Selling Pack while gold prices are high.
Just your postcode. We’ll find your address for you.
Sell Gold With The UK’s Most Trusted Gold Buyer
We’re rated ‘Excellent’ by thousands of customers who sell gold online with us each day. Read our verified Trustpilot reviews to see why our expert gold buying service has earned us a reputation as the best place to sell gold in the UK.
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Ready To Sell Gold Jewellery?
Here’s what you need to know — and how we help thousands sell gold for the best price.
How We Value Your Gold
Our valuations are based on the live gold price. Like other gold buyers and local jewellers, we factor in our costs to cover assaying (XRF testing), refining, insured postage and market risk, but we consistently offer the highest prices for gold.
Live Price Checker™
Our Live Price Checker™ scans and compares scrap gold prices across the UK twice daily. This ensures our payouts remain at the top of the market—reinforcing our position as the UK’s highest-paying gold buyer.
Same Day Payment Upon Receipt Of Items
Send your gold today, and you could be paid as early as tomorrow. As soon as we receive and assess your items, we issue same-day payment—often within just 20 minutes of you accepting our valuation. It’s the fastest way to turn unwanted gold into cash.
Prices Locked For 7 Days
When you send us your gold, we lock in the day’s gold price for a full 7 days—longer than any other UK gold buyer. Even if the market price drops, your offer stays protected —and if it rises, we’ll honour the higher value. This gives you full peace of mind, knowing your valuation is safe from gold price fluctuations while your items are in transit.
Identify Gold Hallmarks
Use our quick-reference chart to identify your gold hallmark and see how much your gold could be worth. We accurately assess each item using advanced XRF (X-ray fluorescence) technology, providing a fair valuation based on its true gold content—so you always get the best price for gold when you sell with us.
| Hallmark | Purity | Gold Content |
|---|---|---|
| 375 | 9 carat | 37.5% gold (375 parts per 1000) |
| 585 | 14 carat | 58.5% gold (585 parts per 1000) |
| 750 | 18 carat | 75% gold (750 parts per 1000) |
| 916 | 22 carat | 91.6% gold (916 parts per 1000) |
| 999 | 24 carat | 99.9% gold (999 parts per 1000) |
Our in-depth guide on gold hallmarks helps you accurately identify gold hallmarks on your jewellery—so you can better understand its purity, origin, and what it could be worth when you sell.
Get The Best Price For Gold With Us
Our Best Price Guarantee ensures you’ll receive the highest price when you sell gold chains with us—selling elsewhere could mean missing out on more cash for your gold. If you’ve found a higher quote, we’ll match or beat it and pay you faster.
We guarantee the highest price amongst the UKs postal gold buyers and that we will pay you within 20 minutes.
It’s convenient, fast, safe and secure.
We purchase 9ct gold, 14ct gold, 18ct gold, 22ct gold & 24ct gold in ANY condition.
Want to know your gold is safe with us?
Our How It Works page provides a detailed breakdown of our entire process, ensuring your items are secure and valued accurately every step of the way.

Best Price Guarantee
Answers to the most common questions
Looking to sell gold chains? Our friendly valuations team are on hand to talk you through the process.
Ask us your questionSelling your gold ring is quick and easy. First, order your free Gold Selling Pack, which includes a fully insured, pre-paid Royal Mail Special Delivery envelope. Place your gold jewellery inside, fill in the short valuation form (including your preferred payment method), and drop it off at the Post Office. Once we receive your gold, our team will assess and value it the same day. Upon acceptance of our offer, we process payment within 20 minutes.
Yes, we buy all types of gold chains, including necklaces, bracelets, anklets, and pendants attached to chains. We accept chains of all designs, styles, and conditions, whether they are broken, tangled, or complete.
No, your gold chain does not need to be hallmarked. Using advanced XRF technology, we can accurately assess the purity of the gold regardless of whether it has a hallmark.
Yes, we accept broken or damaged gold chains. The valuation is based on the weight and purity of the gold, so the condition of the chain does not impact our offer.
Yes, we buy gold chains made from all types of gold, including yellow gold, white gold and rose gold. The value is determined by the gold content and its purity.
We accept gold chains with gemstones or pendants attached. The valuation will primarily focus on the gold content. If your chain includes diamonds larger than 0.25ct, we will value them separately based on their cut, clarity, and colour. Other gemstones or non-gold pendants will not be valued but can be returned upon request.
Yes, your gold chains are completely safe. We provide a pre-paid Royal Mail Special Delivery label with insurance coverage up to £2,500 to ensure your items are tracked and protected. For added peace of mind, you can purchase extra insurance for high-value chains.
Yes, you can send multiple gold chains together in one parcel using our pre-paid Royal Mail Special Delivery envelope, which is insured for up to £2,500. If you believe the total value of your items may exceed this amount, simply contact us and we’ll provide additional Gold Selling Packs free of charge. This allows you to safely split your items across multiple insured parcels for full coverage and peace of mind.
Yes, we offer a Best Price Guarantee. If you receive a higher genuine offer from another online gold buyer, we’ll match or beat it. To qualify, simply send us the written offer showing the gold's weight, purity, and valuation date. Our Live Price Checker™ helps us stay competitive by tracking market rates and rival offers in real-time, so you can be confident you’re always getting the best price for gold with us.
GoldSell ensures you get the highest possible price for your gold chains by cutting out unnecessary costs. Unlike local jewellers, we have no physical stores, meaning no rent or high overheads. Unlike other online buyers, we don’t act as middlemen taking large percentages of your gold’s value—we deal directly, so more money goes into your pocket. As a family-owned business, we prioritise seamless customer service, making your selling experience fast, fair, and hassle-free.
The best place to sell gold is with a trusted online buyer that offers transparency, top gold prices, and fast payment. At GoldSell, we refine gold in-house—cutting out the middleman so we can offer higher prices—and use XRF technology for accurate valuations based on the exact gold content of your items. Our Live Price Checker™ tracks competitors prices daily, we offer a bet price guarantee, and pay within 20 minutes of accepting our valuation. That’s why thousands trust GoldSell for the best price and experience.
For a more detailed step-by-step overview of how our service works – from ordering your Gold Selling Pack to receiving payment – check out our how it works page.
Sell your gold in as little as 24 hours
Your free Gold Selling Pack contains everything you need to turn your unwanted gold into cash in as little as 24 hours. Your gold is fully insured with Royal Mail Special Delivery™, with real-time tracking from the post office counter to our vault. You’ll receive a same-day valuation once your pack arrives with us, and payment in your account within minutes of acceptance.
Inside your free Gold Selling Pack

Information Handbook
Gold Selling Pack booklet with simple step-by-step instructions on how our process works.

Pre-paid Special Delivery™ Envelope
Pre-paid Royal Mail Special Delivery envelope, fully insured and ready to post from any UK post office.

Padded Protective Pouch
Padded internal envelope to keep your items protected during transit.

Valuation Form
Valuation form to capture your payment details so we can pay you immediately once you accept your valuation.
Pack arrives next working day.
How it works
Working in partnership with Royal Mail