Privacy Policy

GS Metals Ltd (“we,” “us,” “our,” or “GoldSell”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) and use our services (collectively, the “Services”).

By accessing or using our Site and Services, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use the Services.

1. Who We Are

• Legal Name: GS Metals Ltd
• Company Number: 16077167
• Registered Address: Suite 284, 17a Highgate High Street, London, United Kingdom, N6 5JT

For privacy-related queries, you can contact us via:

• Email: team@goldsell.co.uk
• Postal Mail: Suite 284, 17a Highgate High Street, London, United Kingdom, N6 5JT

1.1 Data Protection Officer (DPO)

We currently do not have a formally appointed Data Protection Officer. However, we have a dedicated team member overseeing compliance with data protection laws to ensure that your personal data is handled responsibly. If you have any questions about how we protect your personal data, please reach out to us using the contact details provided above.

2. Information We Collect

2.1 Personal Information

We collect certain personal information that you voluntarily provide, such as when you fill in forms on our Site, request a Gold Selling Pack, or subscribe to our marketing updates. The types of personal information we collect may include:

• Name
• Email address
• Phone number
• Postal address (collected at the stage of ordering a Gold Selling Pack)

We do not collect payment details until you have received your valuation and have decided to proceed with a transaction. By submitting an entry to order a Gold Selling Pack or to receive Gold Price Alerts, you consent to receiving email communications from us, including marketing and promotional messages, in accordance with this Privacy Policy.

2.2 No Identity Documents at This Stage

We currently do not require you to submit identity documents (e.g., passport, driver’s license) to use our Site or Services. However, we may request identification in the future if needed for legal or compliance reasons (e.g., Anti-Money Laundering regulations).

2.3 Website Usage Data

When you visit our Site, we automatically collect certain information about your device, browsing actions, and usage patterns, including:

• IP address
• Browser type and version
• Pages viewed
• Time on site
• Referring/exit pages

This helps us improve our Site’s functionality and user experience.

2.4 Cookies & Tracking Technologies

We use cookies and similar technologies on this website. See the Cookies and similar technologies section below for the cookies we use and how to manage your choices.

3. How We Use Your Information

3.1 Purposes of Processing

We may process your personal data for the following purposes:

1. Fulfilling Requests: To send out Gold Selling Packs, respond to inquiries, and provide our Services.
2. Completing Your Enquiry: If you provide your details but do not finish requesting your Gold Selling Pack, we may send you a reminder email to help you complete it. We rely on our legitimate interest in following up unfinished enquiries, and you can opt out at any time using the unsubscribe link in the email.
3. Marketing & Advertising: To send you promotional materials, newsletters, and other communications you have opted in to receive.
4. Analytics: To analyze how users interact with our Site, improve functionality, and enhance user experience.
5. Legal & Compliance: To comply with applicable laws, regulations, or court orders, including anti-money laundering regulations if required in the future.

3.2 Legal Bases for Processing

We rely on one or more of the following legal bases under the UK GDPR:

• Consent: Where you have freely given your specific, informed, and unambiguous consent, for instance, for receiving marketing communications.
• Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., sending out a Gold Selling Pack).
• Legitimate Interests: Where we process data for our legitimate business interests, such as improving our Services or detecting fraud, provided these interests do not override your rights.
• Legal Obligation: Where we need to comply with a legal or regulatory obligation.

4. Data Retention

We will retain your personal data only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, and to comply with our legal obligations, resolve disputes, and enforce our agreements. Generally:

• Marketing data: Retained until you opt out or withdraw consent.
• Transaction data (if applicable): Retained for at least 6 years to comply with accounting and regulatory requirements.
• General inquiries: Retained as long as needed to address your query or to comply with any legal obligations.
• Messages sent through our contact form, and unfinished orders, are deleted from the website’s records after 90 days.
• If you begin a request for a selling pack and give us your contact details but do not complete it, we keep what you entered for up to 90 days and may send you one reminder email with a link to finish. Every reminder includes a link to stop further reminders, and you can ask us to stop at any time.

If you would like more specific retention periods related to your personal data, please contact us.

5. How We Share Your Information

5.1 Third-Party Service Providers

We use trusted companies to help us run our business. They only receive the information they need to do their job for us, and must keep it secure. They include providers of:

• website hosting and secure data storage;
• customer management and order processing systems;
• email and text message delivery;
• address lookup;
• postal, courier and insurance services;
• payment and banking services;
• website analytics, advertising and measurement (only where you have agreed);
• independent review collection;
• professional advice, such as accountants and legal advisers.

We may also share information where the law requires it, for example with regulators or the police, including to meet our anti-money-laundering obligations.

5.2 Legal Requirements

As set out in the list above, we may also share your personal data where the law requires it, for example with law enforcement, regulatory bodies or other public authorities.

5.3 International Transfers

Some of the companies we use store or process information outside the UK. Where that happens we make sure appropriate safeguards recognised by UK data protection law are in place.

6. How We Protect Your Information

6.1 Security Measures

We take the security of your personal data seriously. While the specifics of our security measures are subject to ongoing improvements, we aim to use industry-standard safeguards, such as:

• Encryption protocols (e.g., HTTPS/SSL) for data in transit.
• Restricted access controls for personal data within our organization.
• Regular staff training to ensure awareness of data protection best practices.

6.2 Data Breach Notification

We have procedures in place to deal with any suspected personal data breach. If a breach occurs, we will notify the relevant supervisory authority (e.g., the UK Information Commissioner’s Office) and you, where legally required, as soon as we are aware of the breach.

7. Your Rights

Under UK data protection laws, you have the right to:

1. Access: Request a copy of the personal data we hold about you.
2. Rectification: Request corrections to any inaccuracies in your personal data.
3. Erasure: Request the deletion of your personal data where there is no compelling reason for us to continue processing it.
4. Restriction: Request to restrict the processing of your data under certain circumstances.
5. Object: Object to the processing of your data for direct marketing or where we rely on legitimate interests.
6. Data Portability: Request a copy of your data in a structured, commonly used format, under certain circumstances.

To exercise any of these rights, please contact us at team@goldsell.co.uk. We will respond to your request within one month or as mandated by law.

8. Marketing Communications

8.1 Opt-In Consent

We use an opt-in method for our marketing communications. This means we will only send you marketing emails or newsletters if you have specifically requested or consented to receive them.

8.2 Withdrawing Consent

If you have opted in but later wish to stop receiving promotional communications, you can:

• Click the “unsubscribe” link at the bottom of any marketing email.
• Email us directly at team@goldsell.co.uk requesting removal from our mailing list.

8.3 Advertising and measuring results

If you have agreed to advertising cookies and you send us an enquiry or order a pack, we may share limited information with our advertising partners so they can match your enquiry to an advert you saw. Where this includes contact details such as your email address or phone number, they are converted into a scrambled code (hashed) before they are shared, so they cannot be read. We do not sell your personal information.

9. Cookies and similar technologies

We use cookies and similar technologies on this website. A cookie is a small file saved on your device.

• Essential. Some are needed for the site to work, for example to remember your cookie choice, to keep an order form working as you move through it, and to recognise a referral link from a friend. These are always on.
• Measurement. If you agree, we use cookies to understand how people find and use the site so we can improve it.
• Advertising. If you agree, we and our advertising partners use cookies to show you relevant adverts on other websites and apps, and to measure whether our adverts lead to enquiries.

When you first visit, we ask whether you accept these optional cookies. You can accept or reject them, and you can change your mind at any time using the “Cookie settings” link at the bottom of every page. Rejecting them does not stop you using the site. Some content on our pages, such as customer reviews, is supplied by independent review platforms and loads as part of the page.

10. Children’s Privacy

Our Services are generally intended for individuals who are 18 years of age or older. We do not knowingly collect or solicit personal data from anyone under the age of 18. If you believe we might have any information from or about a child under 18, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, legal or regulatory requirements. When we make material changes, we will:

• Post the updated policy on our Site with a new “Last Updated” date.
• Notify you by email or through a prominent notice on the Site if the changes significantly affect your rights.

Your continued use of our Site and Services after these changes become effective constitutes your acceptance of the revised Privacy Policy.

12. Additional Information

12.1 Third-Party Links

Our Site may contain links to third-party websites or services that we do not control. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before submitting any personal data.

12.2 Automated Decision-Making

We do not currently use automated decision-making or profiling techniques that have a significant effect on you. If we introduce such measures in the future, we will notify you and update this Privacy Policy accordingly.

12.3 Dispute Resolution

If you have any complaints regarding our handling of your personal data, please contact us first at team@goldsell.co.uk so we can address your concerns. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are infringing your data protection rights.

• ICO Website: https://ico.org.uk/
• ICO Helpline: 0303 123 1113

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please reach out to us at:

• Email: team@goldsell.co.uk
• Postal Address: Suite 284, 17a Highgate High Street, London, United Kingdom, N6 5JT

We value your privacy and appreciate the trust you place in GS Metals Ltd. Thank you for using GoldSell’s services.